fastNEWStz: Orange launches the first ever mobile crowdfunding platform in Africa, in partnership with HelloAsso

PRESS RELEASE

Orange launches the first ever mobile crowdfunding platform in Africa, in partnership with HelloAsso

 Orange Collecte, the first mobile crowdfunding platform in Africa, using Orange Money

 A platform launched in partnership with HelloAsso, the French leader in crowdfunding for charities

 A simple, quick and secure way to organise fundraising campaigns

PARIS, France, September 11, 2015/ -- Orange Collecte: the first 100 % mobile crowdfunding service dedicated to Orange Money customers

Today, Orange (http://www.orange.com) is launching Africa's first mobile crowdfunding platform in Côte d'Ivoire: Orange Collecte.

With this platform, private individuals and charities can finance their personal (weddings, birthdays, etc.) and charitable projects (fundraising, events, projects, etc.) by making an appeal through their mobile network. This novel solution is open to all Orange Money customers in Côte d'Ivoire. Contributors will be able to make their donations using their Orange Money electronic wallet.

Watch the video: http://www.apo.af/Vc05Qy

Logo Orange: http://www.photos.apo-opa.com/plog-content/images/apo/logos/orange-logo.jpg

Orange unites with HelloAsso

The Orange Collecte platform was developed in partnership with HelloAsso (http://www.helloasso.com). Through this partnership, Orange is getting involved with the social innovation approach instigated by HelloAsso. The Orange Collecte initiative embodies the Group's desire to support innovative solutions that meet its customer's basic needs, while also illustrating the issue of developing innovative financial services in Africa, which is part of the operator's strategy.

Orange Collecte, so easy to use

Orange Money customers create their fundon Orange Collecte by dialling #144*8# on a mobile or going to collecte.orange.com.

A charity that wants to start a fundraising campaign must have created an Orange Money account dedicated to the charity. As for contributors, they choose a campaign, indicate how much they want to pledge and then confirm it. In turn, they can invite their contacts to also take part in the collection.

At the end of the collection, the amount raised is directly transferred to the user's Orange Money account.

Orange Money, Orange's range of mobile financial services

In sub-Saharan Africa, where less than 24 % of the population has a bank account, whilst more than 80% of inhabitants have a mobile phone, Orange Money offers mobile financial services that can be used with simplicity and ease to carry out remote transactions securely.

Opening an Orange Money account is free for Orange mobile customers. The system is very easy to use: deposits or money transfers are made via the standard GSM network.

Three types of operations can be carried out using the Orange Money service:

 money transfers: users can make an electronic money transfer to any other Orange Money customer living in the same country. In some countries, international transfers are also possible.

 payments: users can pay certain bills remotely and easily buy phone credit.

 financial services: include savings and insurance solutions, depending on the country.

With more than 15 million customers and more than €4.5 transferred in 2014 in 13 countries, Orange Money is a great success.

Distributed by APO (African Press Organization) on behalf of Orange.

Orange press contacts: +33 (0)1 44 44 93 93

Tom Wright ; tom.wright@orange.com

Caroline Simeoni ; caroline.simeoni@orange.com

HelloAsso press contacts: +33 6 14 76 65 01

Charlie Tronche ; charlie@helloasso.org

About Orange

Orange (http://www.orange.com) is one of the world's leading telecommunications operators with sales of 39 billion euros in 2014 and 154,000 employees worldwide at 30 June 2015, including 97,000 employees in France. Present in 29 countries, the Group has a total customer base of 248 million customers worldwide at 30 June 2015, including 190 million mobile customers and 16 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan "Essentials2020" which places customers' needs at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks.

Orange is listed on NYSE Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).

For more information on the internet and on your mobile: www.orange.com, www.orange-business.com, www.livetv.orange.com or to follow us on Twitter: @orangegrouppr.

Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

About HelloAsso

HelloAsso (http://www.helloasso.com) is the first crowdfunding platform dedicated to charities. It provides a simple and secure solution that can be used by all French charities to manage their subscriptions, raise funds and organise events. Entirely free of charge, the platform transfers 100 % of the donations to the charities. With more that €13 million collected, HelloAsso offers more than 7,000 charities a unique solution to increase their visibility and finance their actions on the Internet.

HelloAsso is behind the Social Good Week, a week dedicated to social and solidarity-based web actions, organised every year in France. Last but not least, HelloAsso is also one of the initiatives supported by the French government as part of La France s'engage.

SOURCE

Orange